Initiative Vermisste Kinder [Missing Children’s Initiative] or Transmedia at its finest.

08 Oct

See on Scoop.itTransmedia: Storytelling for the Digital Age

Ntabo0:Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant.

See on

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Posted by on October 8, 2012 in Educational Technology


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