Social media can serve many business purposes ranging from public relations to customer service to community building. For B2B marketers lead generation should be at the top of the list.
BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media.
Social media as a lead generation channel can help drive revenue and be a sales enablement tool for your sales team to educate perspective customers during the sales cycle.
These are the 5 simple steps to set yourself up for success to start driving leads from social media:
See on socialmediatoday.com