William Ury: The walk from “no” to “yes” … The role of narrative | Video on

05 Aug

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TED Talks William Ury, author of “Getting to Yes,” offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations — from family conflict to, perhaps, the Middle East.

How do you end war and conflict? By finding a different story to share.

While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration.

Story sharing has been recognized as one of the most effective tools in peace and justice work.

William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world.

If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives.

May this video inspire you to new heights in your storytelling.

This review was written by Karen Dietz for her curated content on business storytelling at 

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Posted by on August 5, 2012 in Uncategorized



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