For the last decade or so, there’s been a gradual shift in how marketers think about stories. Beyond thinking about how the brand tells the story, they’re increasingly focused on how people share the story of the brand.
What is the future of business storytelling? It’s not story sharing. It’s story making!
This is a quick article by John Coleman about the shift in marketing away from storytelling (past) to story sharing (present) to story making (future).
He’s got some good points here and shares ideas about how this is going to manifest.
Enjoy this perspective and then start thinking about how you can make this shift.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
See on www.fastcompany.com